Harris Interactive, a market research firm, and Ideas To Go, Inc., a innovation process consulting firm specializing in the voice of the customer, have announced a collaboration agreement that will enable clients to seamlessly explore, create concepts for, and test new products—including their messaging and impact on consumers—in the interest of achieving higher customer satisfaction and market success.

“Our two companies will bring a new dimension of consumer engagement, research creativity and rigor to the product development lifecycle process, thereby allowing our clients to go from a blank sheet of paper to a pipeline of prioritized ideas in a fast and seamless manner,” said Kimberly Till, CEO of Harris Interactive.

“By tapping into our proprietary Creative Consumers associates panel for ideation, and again further along the spectrum for messaging and refinement, we help complete the product development cycle for clients at the front end. At the same time, Harris’s expertise in market research, along with its leadership in online methodologies, gives our clients a continuity of excellence from concept to prototype,” said Ed Harrington, facilitator and principal at Ideas To Go.

The Creative Consumers associates panel is comprised of 300 diverse individuals, who are identified, recruited and trained using proprietary methodologies. The panel helps clients go beyond reaction-only input, by offering perspectives, insights and unmet needs on any topic—from financial services, to consumer packaged goods, to emerging technologies.

“Ideas To Go is in many ways a natural partner to Harris Interactive,” said George Terhanian, president, Global Solutions Groups for Harris Interactive.

“Blending Harris’ solid processes and methodologies with the power of Ideas To Go’s Creative Consumers® associates panel generates a diverse array of actionable ideas, from the everyday to the exceptional, and complements our existing full-service suite of NPD solutions.”

“The partnership between Ideas To Go and Harris Interactive offers our clients complementary capabilities that build upon one another’s work,” said Charlie Hartwell, president at Ideas To Go.

“It’s more than just each piece separately. As we move forward, we will be able to offer clients even greater services and results—faster and fully tested.”




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