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Daily News


02 Nov 2009



Top Media Integration Expert Joins Zubi
Leading US Hispanic agency Zubi Advertising has hired Xavier Mantilla as VP of Media Integration. He will lead the full integration of media, direct and digital disciplines at the agency.

Mantilla comes to Zubi from Starcom Media Vest, part of the Publicis Groupe Group, where he served as Regional Director, managing all multiplatform initiatives throughout Latin America for such brands as Samsung, Diageo, Marriott and Avaya. A recognized industry expert in such digital touchpoints as search and social media, Mantilla's aim is to bring a "platform neutral" approach to leading Zubi's integration efforts.

Prior to Starcom, Mantilla was Regional Director at Ogilvy and Mather's digital and direct media agency Neo@Ogilvy, where he led strategic planning and buying for Cisco, IBM and American Express, among other major accounts. Born in Ecuador and raised in Brazil, Mantilla speaks fluent Spanish and Portuguese, and is a frequent speaker at media and technology conferences throughout the US and Latin America.




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