Having opened in 2005 with an original focus in packaged goods, Oakland, California-based Perspective: Branding has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos' Quest, as well as Graphic Design USA's American Package Design Award for both Doritos and PLEO.
"We're about building memorable brands through simple yet powerful ideas," said Perspective: Branding co-founder and Chief Strategy Officer Cal Walters.
"Our clients gain major success from our strategy in this economic climate, so we've taken on our own design challenge by changing our own strategy. Design firms often forget they're a brand themselves that need to stay relevant."
A challenger brand firm that has built global success the last four years, Perspective: Branding's new direction has already caught the attention of various experts and leading names in strategic design.
Eatbigfish, an internationally recognized branding consultancy leader specializing in challenger brand thinking and whose founder is credited with the international best-selling publication Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, is calling Perspective: Branding bold, winning and necessary to the survival of today's brand names.
"Like all the best brands, Perspective: Branding's design identity is an extension of who they are," said Eatbigfish partner Mark Barden.
"It's honest, bold and memorable. It's not posturing. In a world where trust is in decline, their mantra of 'Visible, Visceral, and Memorable' is simple and necessary."
Perspective: Branding is also poised to stand out in the retail industry with upcoming high-design projects for blue chip brands and innovative start-ups in the retail sector. The new work can be seen as early as the ' 09 winter holiday season. Walters and Co-Founder and Chief Creative Officer Simon Thorneycroft keep a grounded perspective on the gaining popularity of their design work.
"We hear all the time that style makes the brand. But style is not a replacement for an idea, it reinforces it," said Walters.
"Our job is to take what makes a brand special and make it memorable for everyone. It's the same brand offering with a better strategic idea around it. It's that assurance that turns a product into a household name."
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
