Maxatec has announced the introduction of a new series of Sumo digital displays for digital signage and in-store advertising display applications. The company's product portfolio will now include the Sumo ST8A (acrylic) and Sumo ST8MS (metal). These screens are fully customisable and will display product advertising or information directly to customers through still images, video and audio.

This form of display is known as digital out-of-home (DOOH) advertising and the benefits over traditional static signs are significant. For instance, it's more cost effective than print; it allows content to be exchanged quickly and easily, and you can adapt messages to target specific audiences.

Andrea Percival, managing director of Maxatec said, "These digital signage displays will broaden the portfolio of products we offer to our resellers for the retail and hospitality markets, but also as we participate in a number of verticals we anticipate that these products will be widely sold in a number of new territories and markets. The digital signage complements the POS environment as well as being used as a standalone product. These digital screens can display advertising and important information in areas such as retail outlets, healthcare facilities and even estate agents."

Digital signage has proven its effectiveness as a marketing channel and has become one of the fastest growing advertising mediums. This has been driven by a number of factors including the downturn in television advertising and reduced viewing figures. This in turn has spurred major brands and their agencies to explore more effective messaging channels.

The Sumo ST8A series are available in a range of screen sizes from seven inches up to nineteen inches. The Sumo ST8A also has the option of motion detection. This enables the advertisements to only play when people are actually near the display, helping to target audiences much more effectively. They are able to play MPEG-1 (VCD format), MPEG-2 (DVD format), MPEG 4 (video format) as well as MP3 and digital photos (JPEG format).


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