One of the first features are industry experts: Dan Azzaro, exhibit agency veteran and now marketing instructor at DePaul University; Kathy Schillinger, responsible for tradeshows at Nalco Company based in Naperville, Illinois; Michael Westcott, exhibit industry expert and Managing Director of the Event Marketing Industry at Red7Media; and Christina DeVlaming, Manager of Client Relations and Events at Fluor Corporation, the Greenville, South Carolina-based engineering giant.
The subject of the interviews include "Why Exhibit? The Case for Live Marketing." Host Chris Kappes probes guests on why and how companies should exhibit in today's economic climate, what trends they are seeing in the exhibit industry, and what advice they would offer to newcomers to the exhibit management field.
"Our guests represent a tremendous pool of experience and knowledge," said Kappes. "It's interesting and instructive to talk with seasoned professionals about our business and the many factors affecting practitioners of exhibit marketing."
"PerspectivesTV gives us the opportunity to hear and share what's current and vital to our industry and to our clients," said Kappes. "It is an important element of the Matrex roadmap for discovery and innovation."
Matrex creates 3-D brand environments and solutions that deliver quantifiable results backed by the industry's ONLY performance guarantee. The organization serves 50 blue-chip clients and is the nation's largest woman-owned exhibit and tradeshow services company.
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