As part of Adconion.TV's expansion, Cliff Paulson has been named VP, North America Video. A 14-year media veteran, Paulson brings to Adconion considerable experience within the television and online video industry. Most recently, he was the VP Sales at video advertising provider ScanScout and has spent time at Vibrant Media, Fox and CBS during his career. At Adconion, Paulson will be tasked with overseeing the management of the company's major video advertising accounts as well as cultivating agency and brand relationships.
In addition to Paulson's hiring, Adconion's sales staff has been strengthened by the appointment of three new members: Michelle Perno was named Sales Manager for the Chicago office and both Kathleen Alix and Kelly de Castro have joined the New York office as Account Managers.
Perno comes to Adconion following a three year spell as an account executive at Ask.com working with major brands and agencies through the company's search engine marketing division. Her responsibilities at Adconion will include the day-to-day management of various major accounts, as well ensuring proper delivery of advertising campaigns in accordance with goals and objectives of the client.
Highlighting Adconion's dedication to being a true agency partner, Alix and de Castro will be liaisons between the company and its many clients. As Account Managers, they will serve as clients' contact for campaign implementation, management and optimization.
According to a recent comScore report, Adconion's network reaches over two-thirds of the United States Internet audience.
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