Eleven countries, including Australia, China, Hong Kong, India, Israel, Japan, Malaysia, New Zealand, Philippines, Singapore and Thailand won 25% of all the Statues awarded at the 2009 London International Awards. Australia and Israel also won a Grand LIA each, making up 50% of all the Grand LIAs awarded. Collectively, these countries won 18 Gold, 50 Silver and 43 Bronze Statues bringing the total number of Statues, including the Grand LIAs, to 113.

Out of eleven media, the jury only honoured four agencies with Grand LIAs. SapientNitro, Brisbane won the Grand LIA in Integrated Campaign for “The Best Job in the World.” The other Australasian Grand LIA Winner, Shalmor Avnon Amichay/Y&R Interactive, Israel, won the Grand LIA for Best Use of Medium in Radio. This is also the first Grand LIA for Israel.

“It is amazing to have two out of the four Grand LIA Winners from this part of the world,” said Barbara Levy, president of London International Awards.

“And for the first time in history, we have a Grand LIA Winner from Israel. What is even more amazing is that both Grand LIA Winners broke the mould in their respective media. ‘The Best Job in the World’ basically took a brief about tourism and made it into one of the biggest and most well-known campaigns in the world.”

“Shalmor Avnon Amichay/Y&R Interactive pulled off quite a coup, too. They ‘reinvented’ how to use radio so effectively that at any given time, no matter what station you were on, the same spot would be playing. What’s more amazing is that they managed to get all the radio stations in Israel involved in this Public Service/Social Welfare spot pro bono. No wonder the Radio Jury felt so strongly that it should be recognized that they created a category called ‘Best Use of Medium’. Now that’s what Grand LIAs are made of,” added Levy.

Apart from winning a Grand LIA, Australia also tops the list of Australasian countries.

The London International Awards Australasian Statue Tally:

Australia – 1 Grand LIA, 7 Gold, 6 Silver, 15 Bronze

Israel – 1 Grand LIA, 1 Gold, 1 Silver, 1 Bronze

Japan – 4 Gold, 11 Silver, 10 Bronze

Malaysia – 3 Gold, 4 Silver, 1 Bronze

China – 2 Gold, 3 Silver, 2 Bronze

Thailand – 1 Gold, 8 Silver, 1 Bronze

New Zealand – 8 Silver, 1 Bronze

India – 5 Silver, 5 Bronze

Hong Kong – 2 Silver, 1 Bronze

Singapore – 1 Silver, 5 Bronze

Philippines – 1 Silver, 1 Bronze


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