In collaboration with Attention-Deficit/Hyperactivity Disorder (ADHD) advocacy groups ADHD Coaches Organization (ACO), Attention Deficit Disorder Association (ADDA), and Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD), and Shire, Porter Novelli sought to raise awareness that ADHD can affect adults as well as children, and to encourage those who suspect they may have symptoms to speak with their health care providers. Among the difficulties faced by those who suffer from ADHD include challenges with attention, organization and relationships.
The national multimedia campaign featured Howie Mandel, host of "Deal or No Deal" and ADHD sufferer, as its spokesperson. He delivered a simple and clear message that listed the symptoms associated with the disorder and explained how they can impact an adult's life. The spot also featured a clear call-to-action to visit the Web site AdultADHDisReal.com and to take a self-screener test.
"We are absolutely delighted to receive this honor," said Sherry Goldberg, SVP, Porter Novelli.
"In addition to presenting many challenges to navigating through a typical day, there was a significant stigma associated with adults having ADHD. Together with the ADHD Coalition and Shire, we developed this campaign to let adults know that they are not alone, and that help is available."
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