YCD|RAMP is an in-store digital media campaign management platform that emulates the real workflow between a retailer, their agency and their suppliers. In real-time, a new digital campaign can be uploaded by the ad agency or production house, approved by the corporate headquarters and distributed to screens at all or any subset of the retailer's locations. With the built in content creation tool a regional office, or individual store can customize and generate their own promotions to suit their local needs from a library of pre-approved templates. Customized approval settings ensure all campaigns receive proper review and follow corporate branding guidelines.
When fully integrated with the retailer's point-of-sale system YCD|RAMP will complete the information loop by allowing for analysis and reporting on the success of each campaign and using that data to optimize the campaign, in real-time, for maximum impact and return on investment.
"YCD|RAMP elevates the measurability and ROI of in store ads to heights never before possible outside of the e-commerce space!" said Noam Levavi, CEO YCD.
"RAMP was developed with the future needs of retailers in mind and reflects 10 years of working closely with our customers to fully understand their challenges. The launch of this platform significantly empowers marketers and marks a turning point in in-store advertising. For the first time, brands and retailers can assess, in real-time, the impact of their in-store ads and dynamically optimize their campaigns anytime and from any Internet enabled device."
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