At the China Effies, BBDO China won the Best of Show and Best Idea for GE's Ecomagination campaign and a Silver for Visa's 2008 Beijing Olympics campaign, while TBWA\China won a Gold Effie for its work for McDonald's, as well as a Bronze for UNICEF. DDB Guoan, part of DDB China Group, clinched a Silver for Yili, and DDB China walked away with three Bronzes for Gatorade, Clean & Clear and McDonald's.
At the Great Wall Awards, BBDO scooped up three Silvers for Visa, Lay's and Mirinda, while DDB won a Silver and a Bronze for TIANTIAN Air Freshener, and two more Bronzes for Alteco and Gatorade. The Great Wall Awards, one of the most influential advertising awards presentations in China, recognize outstanding work published in different media.
BBDO also received a Gold at the China Automobile Advertising Awards for Mercedes Benz S-class and three Bronzes for Smart Launch, Smart Viral Park and Mercedes Benz SUV.
TBWA was recognized at the China Internet Advertising Awards with a Silver for McDonald's and two Bronzes for UNICEF and 42 Below.
TBWA's McDonald's campaign also won a Bronze at the China Media Marketing Innovation Awards.
The China International Advertising Festival, held annually in different locations in China, is the most authoritative and influential advertising industry event in China, attracting more than 30,000 participants.
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