The ARF David Ogilvy Awards for Excellence in Advertising Research, named after advertising legend David Ogilvy, is once again celebrating the critical role of research in creating powerful advertising campaigns.
The annual tradition continues: great research still inspires greatness in advertising. In these difficult economic times, research becomes even more imperative, providing advertisers with invaluable knowledge, foresight and security in their decisions.
Both the current technological and economic landscape demand that research be more precise, applicable and accountable than ever before. But research also provides the insights that allow campaign creativity to really flourish. The indelible impressions left by the creative campaigns of the 2009 David Ogilvy Award winners would not have been possible without the research behind them.
2009 Grand Ogilvy Award winner: “The Orange Underground” (Cheetos) and the 2009 Research Innovation Award winner: “Where Amazing Happens” (National Basketball Association) are perfect examples of how research shaped creative execution. Be inspired to submit your own entry by viewing the case studies here.
Winning an ARF David Ogilvy Award provides tangible proof of your industry leadership in utilizing research to guide the development and execution of your advertising campaigns. Submissions are now open for the 2010 competition.
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