SecurityPoint Media's SecureTray System works in compliance with the TSA and has successfully streamlined airport check-in processes in 18 different markets nationwide. The security trays provide a valuable advertising medium that targets an engaged and measurable audience.
FWV is launching a powerful public relations and social media campaign to increase consumer awareness and establish added value for SecurityPoint Media's clients such as Charles Schwab, Ruby Tuesday's and Zappos. The firm will provide media relations and online marketing support for the recent Zappos ad campaign launch in Newark Liberty, JFK and LaGuardia airports.
"French/West/Vaughan was the obvious choice to work with because they demonstrate a clear understanding of our vision and offer a breadth of experience in both traditional PR and social media," said SecurityPoint Media president, Joe Ambrefe.
"We are thrilled to support SecurityPoint Media and Zappos in this exciting time," said FWV Chairman and CEO Rick French.
"Joe Ambrefe is one CEO who really understands that it takes the right offline initiatives to catapult the online ones."
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