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Daily News


09 Nov 2009



Top Brands Tap CheetahMail For Customer-Centric Email Marketing
Experian CheetahMail, a global leading provider of email marketing and customer intelligence technologies, has announced the addition of several of today's most innovative brands to its leading client base. Lilly Pulitzer, Museum of Fine Arts Boston, Paper Source, Inc. and TV Guide Magazine are some of the businesses to recently begin working with Experian CheetahMail to leverage the email service provider's highly regarded technology, service and expertise.

In a rapidly growing industry outfitted with shifting customer behavior and an unstable economic climate, Experian CheetahMail has continued to grow by providing innovative and cost-effective products and services that drive measurable results for its clients. As email marketing becomes a more vital component and chief revenue driver for today's businesses, enterprises from all industries - including entertainment, publishing, travel, finance and retail -- have decided to leverage Experian CheetahMail's data-driven email marketing technology and superior strategic service to engage their customers on a personal level.

"We conducted an immense amount of research before choosing an email service provider. When evaluating the differences between many of the vendors out there today, we were impressed with the wide spectrum of clients that Experian CheetahMail works with. Their vast experience and deep relationships with big-name businesses in every industry, so many of which we look to as successful and innovative business leaders, definitely helped clinch our decision to become part of the Experian CheetahMail family," said Heather Stege, General Manager, Direct to Consumer for Paper Source, Inc.

A veteran in the email marketing industry, Experian CheetahMail has received major accolades for its consistently strong performance and customer engagement capabilities. Most recently, Experian CheetahMail placed in the uppermost ranking of Internet Retailer's Top 500 Guide for the fourth consecutive year, indicating that more of today's leading online retailers work with Experian CheetahMail than any other provider. In addition, Experian CheetahMail has been consistently ranked as a leader by industry analysts and continues to place above the competition in terms of size, revenue and email send volumes.

"Businesses today have a great deal of options available to them when it comes to where to invest their marketing dollars and what service providers to work with," said Matt Seeley, president of Platforms for Experian Marketing Services.

"We are excited that so many of today's most innovative and highly regarded brands have selected us as their partner in the competitive and ever-changing email marketing landscape. It's a telltale sign that we're advancing our technology and building our service model in exactly the right way."




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