Previously, Reichig was the Principal at In-Focus Media Consulting, developing sales strategies for key clients including Weather Channel, Rainbow Media and Current Media. Prior to that, she served as SVP Market Development at NBC Universal, directing the integrated media sales marketing division across all assets and instituting mechanisms for enhanced marketing communications across the organization.
Prior to NBC Universal, Reichig was Senior Vice President of Sales Strategy at Court TV, conducting breakthrough research on ad effectiveness, brand entertainment and multi-platform campaigns.
Reichig also served in other senior roles at iVillage, Comedy Central, Network Television Association, AGB Television Research, Lifetime TV and Blair/Telerep Television Representatives. She was chosen by Advertising Age as the “Woman to Watch” in 2006.
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