Porter Novelli and Epiphany have announced a strategic alliance that will expand both agencies' competencies and new business opportunities. This alliance grows Porter Novelli's capabilities in the celebrity and influencer space while allowing Epiphany access to information and quantification tools to validate the effectiveness of influencer programs. Working together, Porter Novelli and Epiphany will offer new value-added services to existing client bases and develop new business opportunities through programs that speak to influencers and mass consumers simultaneously.

"Epiphany brings tremendous energy and a host of deep connections within the influencer space that only helps to strengthen our offering to clients," said Lisa Rosenberg, partner, managing director and head of Porter Novelli's Brand Marketing Practice.

"We have already started collaborating on work for a number of clients including Procter & Gamble, Timberland and PepsiCo as well as a variety of new business opportunities."

"We are excited to be working closely with Porter Novelli and believe this alliance creates a great opportunity to grow our businesses," said Coltrane Curtis, founding partner and creative director, Epiphany.

"Together we will be able to develop highly strategic programs that leverage our respective strengths, ultimately making both organizations that much more valuable to our clients."

Epiphany counts Diageo, Def Jam Recordings, Pepsi, NYC & Co., Gourmet footwear and SoBe Lifewater among some of its clients, and has worked with such pop-culture icons as Kanye West, Drake and The Madden Bros. (Benji, Joel and Josh).




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