ad:tech, well known as the leading conference and exhibition for the global interactive advertising and digital marketing industry, with Beijing being a “must attend” for digital marketers in China, is opening its doors on November in the Beijing's International Conference Centre. This year the conference will discuss hot trends in digital marketing, including topics such social media, mobile marketing and advertising, and performance marketing etc.
According to research by the China Internet Network Information Center (CNNIC), at the end of June 2009, China has become the nation with the highest number of people online with 338 million people. Of this, 155 million people accessed the Internet via mobile phones. ad:tech Beijing will offer an opportunity for all digital marketing pioneers, leaders and multinational Internet companies to communicate with each other and discuss the future of online marketing in China.
“Now the online advertising and digital marketing platforms in China are no longer considered ‘New Media’ but are in fact mainstream. While the decline of ad spend continues for many traditional media businesses, ad spend on interactive media continues to gain momentum because it can deliver quantifiable results for brand advertisers. Many companies have utilized the web, built brand recognition and immersed themselves in digital technologies. They are realizing the meaning of ROI on ad spend like never before.”, said Paul Beckley, VP, dmg world media.
Along with China's economic takeoff, the Internet and mobile phone markets have grown rapidly over the past few years. A revolution in interactive marketing is coming, which will bring great challenges and as well as opportunities for companies to build their brands and communicate with customers.
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