Unilever has appointed DDB lead communications agency for the Flora/Becel brands, including Flora pro.activ, in Western Europe and North America. The appointment comes after a rigorous pitch process, which included work from the incumbent agency, BBH.

A Unilever spokesman said, "We look forward to working with the DDB team on developing a TV/print campaign for 2010 that will strengthen the brand's positioning as a heart healthy spread."

Stephen Woodford, Chairman and CEO of DDB UK said, "Flora/Becel is one of the most significant food brands in the world - no other product makes such a profound difference to heart health. We are delighted to have been chosen to be Unilever's partner in building on its success."


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