The new "CULT" boutique at Paris Orly Aiport is dedicated to sport clothing and accessories. Located at the heart of the retail area, the 547sqm store offers a variety of brands such as Adidas, Nike, Levi’s, Puma, Diesel, Vilebrequin, Eres, Agatha or Thomas Sabo.
The new offer is tailored to match the needs of the international tourists travelling through the terminal to North Africa and the Caribbean. It is one of the largest airport retail areas dedicated to fashion, with twelve fitting rooms, three tills and several corners dedicated to sport shoes, bathing suits and jewellery.
Three new mono-brand stores complete the offer at terminal Sud. Opposite the CULT store, the new boutiques will sell Armani (82 square metres), Burberry (61 square metres) and Ralph Lauren (82sqm) brands. Showcase for global fashion trends, they embody Paris, the capital city of luxury design.
Pierre Graff, Chairman & CEO of Aéroports de Paris, declares:"The four new Duty Free Paris sales points at Terminal Sud of Paris-Orly airport is an important step for the development of the airport retail business. We are opening nearly 800 square meters with an enhanced fashion and accessories offer and innovative concepts. This new commercial enrichment truly contributes to the upgrading of service quality for our clients."
Speaking on behalf of The Nuance Group, Andrea Belardini, CEO Europe, explains: “We are very proud to have worked closely with the commercially focused ADP management to deliver this innovative format at Paris-Orly. The new Cult store will enhance the shopping opportunities for all passenger groups by adding a wide selection of new and well known brands in the sportswear and casual wear categories, and ideal offer for day-to-day purchasing and travel needs. We aimed at putting customer first by investing in range and service, such as the swimwear section which has four dedicated fitting rooms. I wish to thank all the team from DFP and ADP for the continuous commitment and dedication to the development of our joint venture.”
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