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Omelet Wins Duties For 82nd Annual Academy Awards

Omelet, a hybrid creative and entertainment agency recognized for its big ideas and innovative use of non-traditional media, has been awarded strategic and creative duties for the marketing campaign for the 82nd Annual Academy Awards show scheduled to air on 7 March on ABC. Omelet won the repeat business without a competitive review.

As a continuation from last year's theme The Biggest Movie Event of the Year and a new focus on the TEN movies that will be nominated for best picture this year, Omelet aims to expand on the success of the campaign by developing an even more non-traditional approach to marketing the global awards show. As a result, this year's campaign will feature various elements ranging from social networking components and original content to completely integrating the theme of the campaign across all traditional and non-traditional mediums and partner channels.

"We're thrilled to be working with Omelet again. They are incredibly innovative and talented, but also have a great passion and reverence for the Academy Awards," said Janet Weiss, Director of Marketing for the Academy.

"This year, we have tasked Omelet to ramp up the success of last year, and engage a younger and broader audience of movie-goers to tune in and enjoy what is truly the biggest movie event of the year."

The campaign will kick off much earlier than has been traditionally done as a way to create buzz and insight dialogue between consumers. The Academy chose Media Storm as its media buying agency of record.

"Working with Janet and her team at the Academy of Motion Picture Arts and Sciences has been an incredible experience and we are excited to be doing it again this year," said Steven Amato, Partner, Omelet.

"We will continue to have a laser focus on attracting a new and rabid fan base and work hard to create an experience that truly lives up to the power of the Oscars and what people love about movies."
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