The fifth running of Guatemalan Effies was contested by 11 agencies entering 60 cases for 34 brands/advertisers. The ceremony took place in the auditorium of the National Coffee Association, ANACAFE.
The jury was composed of 60 distinguished professionals from the local advertising and marketing community, including advertising agency directors, media, advertisers, consultants, market researchers and academics. In all they chose 30 finalists, and from those awarded 8 Silver and 6 Gold Effies.
Guillermo Martínez, CEO C/Nazca Saatchi & Saatchi said, “Saatchi & Saatchi Guatemala has always been characterized as the home of effectiveness, and our Effie award success demonstrates that we are an agency that brings clients success. I’m grateful to all our employees that they are always focused in everything they do on achieving the best possible results for our clients.”
This is the third time that the agency has received a Gold Effie for its work. Credit for the winning case goes to Guillermo Martínez, Alvaro Palombo and Jenny Martínez.
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