Louis Vuitton was the first luxury brand to launch an official Twitter account, as the first step in its fully integrated digital communications strategy and has reached an impressive level of more than 47,000 members to date.
Simultaneously, Louis Vuitton created an official Facebook fan page named “The Art of Travel by Louis Vuitton.” This fan page aims to become the official online destination for everything regarding Louis Vuitton. This fan page attracted more than 750,000 international fans in less than two months. Louis Vuitton has made history by broadcasting live its Women’s Spring/Summer 2010 Ready to Wear show exclusively on Facebook.
By awarding OgilvyInteractive, Louis Vuitton Digital Media is going one step further and confirming its digital intentions that will enable to explore and push the limit of digital luxury.
OgilvyInteractive Paris is proud to broaden its collaboration with Louis Vuitton and of this new opportunity to reinforce the 360° expertise of Ogilvy for the brand.
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