"Frank's focus on aggressive branding, keen medical marketing insights, and unwavering commitment to our clients' goals are unparalleled in our industry," said Ed Dudnyk, CEO.
"Our goal has always been to eclipse creativity seen in pharmaceutical advertising, bringing bold brand solutions to our clients. Frank brings a level of passion that drives that creativity and fuels brand growth."
The appointment is a very visible part of a plan to solidify the agency's leadership well into the future. As President, Powers is responsible for shaping the agency's vision as an independent multichannel agency, setting the bar for bold strategic, scientific, and creative excellence. He will lead a management team that has been successfully growing the agency's business, expanding its services, and building quality staff.
"This is the best time to take on the role of President at Dudnyk," said Powers.
"Much of our recent success is directly attributable to the cohesion and chemistry in the agency. We are putting the pieces in place to have the right people - in house - with established expertise in all aspects of healthcare marketing. With our intensified focus on strategy that integrates both traditional and emerging media, we are poised to provide unprecedented service, which in turn will fuel our continued growth."
Stronger than ever, the Dudnyk brand is prepared for the future, with teams fully integrating print, digital, public relations and emerging media on each brand team. For major clients such as Merck, AMAG Pharmaceuticals, and Inspire Pharmaceuticals, this multichannel approach makes Dudnyk indispensable to client's marketing teams.
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