Vitamin has announced its partnership with Robb Sutton, principal of oneninety8, LLC and one of the "50 Most Influential Bloggers of 2009." For the partnership, which was initiated during a Twitter encounter, Vitamin will provide brand-consulting services to Sutton. Vitamin will also redesign a logo for Robb Sutton dot com as well as a new logo and user interface for Sutton's popular cycling blog, Mountain Biking Trail Review, which will soon be marketed solely under the new name, Bike198. As part of the new partnership, Sutton and Vitamin's COO, Michael Karfakis, are also co-authoring an e-book on best practices in blogging and blog development.

"Meeting Vitamin through Twitter happened at the right time and because of like interests... that's what social media is all about," said Sutton.

"It is yesterday's networking event in today's medium. Social media allows us to network by avoiding the awkward and sometimes forced conversation. Instead, social media allows us to hit the ground running by building relationships based on the essence of what makes us tick as like individuals."

"Based on my conversations with Vitamin, and their previous work in the cycling industry, I know this partnership will be a success and I am looking forward to working together."

Sutton is an avid blogger, cyclist, online addict, and photographer. On Oct. 21, he was named by IncomeDiary.com as one of the "50 Most Influential Bloggers of 2009," partially because of his ability to get "...over $100,000 worth of products to review for [his] blog in under 18 months." Within that same time frame, Sutton generated a dedicated subscription base of 5,368 users with over 45,000 total monthly visitors.

Karfakis said, "As Robb's blogs continue to experience swift growth, they are in need of evolving beyond their current brand limitations. Rob recognizes the specific need of his logos to become more immediately recognizable, more memorable, and capable of greater scalability..."

"Our team at Vitamin is really excited about our partnership with Robb. We have a passion and proven expertise in the sports and cycling industries... this is an awesome opportunity to expand our range in the market sector. What's equally exciting is the benefit Robb will help us bring to our clients. Where some design and PR firms have a social media department, few - if any - have staff or partners who have accomplished what Robb has been able to accomplish in such a short amount of time. Robb is social media personified. He will be an invaluable resource in helping Vitamin establish social media programs that can succeed for our clients in new ways."

Planned launches for the new identities and online properties are set for December, while the co-authored e-book has a planned launch date of the first quarter in 2010.


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