The company has worked with hundreds of ad agencies and broadcasters over the last twelve months to develop a new ad delivery model that resolves several industry workflow complications. The term "pure-digital" refers to a new on-demand ad delivery model that maintains a purely digital workflow from start to finish. The new model ensures that HD ad content consistently meets the highest broadcast quality standards and eliminates manual steps and tape transfers beginning all the way upstream at the commercial production facility, and continuing throughout the ad distribution process, to the moment the HD commercial airs.
The pure-digital ad delivery model eliminates order-processing delays and several fees related to ancillary HD tape, conversions and courier services that have become commonplace in the industry. The new model begins with a direct digital connection to industry-standard video editing systems at commercial post-production houses. Once the ad file is digitally uploaded to Extreme Reach, the system automatically runs quality checks on twenty-two video and audio parameters, and addresses flagged issues before electronically delivering the ad to broadcast destinations.
At the delivery end of the chain, the pure-digital model enables broadcasters to electronically receive quality-consistent HD advertisements that conform to each station's exact format specifications. By providing direct integration with the most widely used broadcast systems, Extreme Reach takes the new model an additional step further by enabling the automated movement of the delivered commercials to the broadcaster's on-air servers.
Early hardware-based ad distribution systems often require satellite receivers and proprietary catch-servers that receive broadcast ads in a generic digital file format. That combination introduces manual file conversion, adjustment, and transfer steps that must be handled by engineers at broadcast facilities. Extreme Reach's advanced software solution provides an alternative that eliminates those workflow complications. The new pure-digital model has sparked rapid adoption of the Extreme Reach solution among thousands of broadcasters, and in turn provides advertisers with the industry's widest reach across broadcasters who can digitally receive and seamlessly manage quality-consistent SD and HD ad files.
"From end to end, Extreme Reach has solved HD quality and workflow issues that have historically cost us far too much time to resolve," said Bonnie Hamilton, Broadcast Traffic Manager at Euro RSCG Chicago, an Extreme Reach client.
"The additional costs we used to incur related to HD file conversions and issue resolution were also excessive and numerous. The new fully-automated approach makes trafficking HD commercials seamless and predictable."
John Roland, CEO of Extreme Reach said, "The new pure-digital ad delivery model enables both advertisers and broadcasters to move with greater speed, efficiency, quality and consistency. New clients and broadcasters are adopting the model every day, largely because it addresses the real issues that they've had to deal with for years."
The pure-digital delivery model enables HD advertisements to be delivered seamlessly, from start to finish, in well under an hour.
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