The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, has announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles.

As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

"The MMA, its members and the entire mobile marketing community come together each year to honor our industry's exemplary campaigns and remarkable leaders throughout the world," said Mike Wehrs, president and CEO of the MMA.

"We congratulate this year's winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel's evolution in the years to come."

Each year, the MMA's highly anticipated awards ceremony serves as the conclusion of the Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

The 2009 MMA award winners, by category and region, are:

Mobile Display Campaign

North America

Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

Trident Fresh, F.biz

Europe, Africa and Middle East

LMfootball.mobi, Livemobile (Pty) Ltd

Soccer stars in your pocket, Mobiento

Asia Pacific

PUMA F WAN, PHONEVALLEY

Global

The Virtual Zippo Lighter App, Moderati, Inc.

Mobile Messaging Campaign

North America

Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L

Central & Latin America

Carefree Mobile Campaign, pontomobi interactive

Europe, Africa and Middle East

Kraft Foods Turkey / Patos, Mobilera

Asia Pacific

Because We Can, The Hyperfactory

Global

Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technology Campaign

North America

Pizza Hut iPhone App, Pizza Hut; Inc.

Central & Latin America

Jeito Chiclets; Jeito Lhama, F.biz

Europe, Africa and Middle East

Fanta More Play, The Hyperfactory

Asia Pacific

Cadbury Be The Gorilla, The Hyperfactory

Multi-Mobile Channel Campaign

North America

Rogers/Live Nation - Wireless Box Office, MyThum Interactive

Central & Latin America

ClubMovistar - Mobile Loyalty Program, Movistar Chile, AndinaTech

Europe, Africa and Middle East

Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Asia Pacific

Sony Quantum Code, AURA Interactive

Global

Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company

Mobile Social Media Campaign

North America

Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Europe, Africa and Middle East

The Fastest on Facebook, Mobile Dreams Factory

Asia Pacific

Sony Quantum Code, AURA Interactive

Cross-Media Integration Campaign

North America

UPS jobs - Problem Solved, UPS & TMP Worldwide

Central & Latin America

TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Europe, Africa and Middle East

Who Killed Summer 09 (Vodafone Group), OMD Mobile

Asia Pacific

Go For It, Tribal DDB India

Global

Ad Council That's Not Cool, R/GA

Best Mobile Campaign Overall: (three-way tie)

TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising

Who Killed Summer 09 (Vodafone Group), OMD Mobile

The award winners for the 2009 MMA Industry Awards are:


Mobile Innovation: Creativity

Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI A.S.

Mobile Innovation: Reach

SCORECENTER, ESPN

Social Impact

Text ALIVE Mobile Donations, Mobile Accord Inc.

Award for Overall Excellence

Fanta Stealth Sound System, Ogilvy Advertising

The award winners for the 2009 MMA Academic awards are:

Academic of the Year Individual

Margherita Pagani, Bocconi University

Academic of the Year Institution

Ball State University, Ball State University


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