Global integrated communications agency Waggener Edstrom Worldwide (WE) has launched the WE twendz pro service, a Twitter influence analytics service that helps measure brand impact and engage audiences on Twitter.

Building on the success of the WE twendz service, a real-time Twitter sentiment monitoring tool that has won several awards since its introduction eight months ago, the WE twendz pro service gathers tweets, assigns influence ratings and calculates metrics to show how a brand is being discussed within Twitter conversations.

The WE twendz pro service provides businesses with influential identification, automated emotion gauging, trend analysis and conversation engagement capabilities. Unlike free Twitter trending and search tools, the WE twendz pro service provides the details of Twitter conversations over an ongoing period of time, and the ability to filter tweets by a variety of characteristics, discover insights and engage with the appropriate audience. The WE twendz pro services features the following:

Customized analysis. This determines conversations and influencers that are critical to the unique needs of businesses.

Assess impact. Understand a brand conversation's high-impact topics, volume and frequency of comments.

Know the influencers. Identify the key influencers who are talking about a brand.

Understand trends and emotion. Analyze the emotion and influence of a brand conversation over time.

Engage and connect. Communicate and engage in ways that are relevant and impactful to the audience through embedded tweet, re-tweet and reply buttons.


"With the debut of the WE twendz pro service, businesses now have the ability to listen and engage directly with their audience, while analyzing their overall brand impact within Twitter," said Karla Wachter, Waggener Edstrom Worldwide SVP product development.

"Through the combination of WE twendz pro and our professional services, we are providing businesses with the data and insight necessary to take action from establishing measurable Twitter campaign objectives to honing the impact of that campaign over time."


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