The lucky entrepreneur will have a team of Leo Burnett associates come together and develop a creative solution to address any issue that a business owner faces, with the ultimate goal of helping expand the business and build a meaningful relationship between real people and a new brand.
"'The Leos' takes the incredible talent we have at this creative agency and makes it available to an up-and-coming entrepreneur with a vision, a plan and a whole lot of determination - the same things Mr. Leo Burnett started out with when he opened the doors in Chicago 74 years ago," said Rich Stoddart, president of Leo Burnett USA.
"Working with these entrepreneurs and establishing relationships through 'THE LEOS' will be personally rewarding for our people and it's also a great way for Leo Burnett to bring on fresh and exciting clients."
In a reversal of the usual process of pursuing new business, “The Leos” brings potential future titans of industry to Leo Burnett's door. A selection process will narrow down the top ten semi-finalists to the top three finalists, before a winner is announced. The top applicant is selected by a committee made up of Leo Burnett executives, including Sebastian Mueller-Soppart, the Leo Burnett SVP and creative director who developed the award.
The goal of “The Leos” is not only to give these businesses access to world-class communications, but to help boost a very critical part of the economy. Leo Burnett recognizes that today's entrepreneurs play a major role in America's emergence from the recession, and creative thinking is an essential component to differentiate and position small businesses for success. Through “The Leos,” Leo Burnett is channeling its creativity to help entrepreneurs take their businesses to the next level and continue succeeding against the odds.
Beginning Nov. 18 all U.S. EO members in good standing became eligible for this award and can submit an application by visiting www.registerfortheleos.com. Proposals are accepted through December 18, 2009 and the ultimate winner will be notified by April 2010. Non-EO members interested in applying for the award need to join EO first by registering online at www.eonetwork.org.
"'The Leos' award encompasses what the Entrepreneurs' Organization is all about," said Tim Young, VP Marketing, the Entrepreneurs' Organization.
"We strive to give our members advantages to help them succeed, and 'The Leos' offers the unique opportunity to receive in-person expert counsel from top professionals and use those learnings to grow a greater business."
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