Saatchi & Saatchi New York will navigate the business across all media, including brand and CRM, supported by partner Digitas, who will drive the interactive digital marketing activities, including online and offline media buying and planning. The U.S. business was awarded after a formal review, and billings are currently undisclosed.
Mary Baglivo, Saatchi & Saatchi CEO New York and Chairman & CEO Americas said, "We're inspired by Mead Johnson's commitment to the healthy development of infants and children and look forward to helping build even deeper levels of confidence and trust in their extraordinary nutritional brands among consumers and health care professionals."
"We're thrilled to be partnering with Saatchi to help build the Enfamil brand, whose products benefit so many families across the U.S. and around the world," said Seth Solomons, Global CMO for Digitas.
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