The annual awards ceremony, which recognizes the best in strategic initiatives, design, editorial and digital for B2B and consumer custom publications, was held at Twenty Four Fifth in New York City on November 12.
King Fish garnered awards for its work with online retailer Zappos and BBVA Compass Bank. Zappos Life Casual and Zappos Life Active magalogs won Gold and Silver respectively for excellence in proof of return on investment. BBVA Compass’s everyday took home Bronze in the Best E-newsletter category.
“King Fish is constantly redefining the notion of branded content for our clients by enabling them to own their media channel,” said Cam Brown, president, King Fish Media.
“In a landscape of constantly evolving media, we are always looking for new ways to engage with our customers’ target audiences, and we are proud to be recognized by the Pearl Awards for bringing innovation and measurability to our clients.”
King Fish Media’s strong showing was a stand out among the Custom Publishing Council’s 467 entries this year. Zappos Life Casual and Zappos Life Active beat out UR Magazine from Rogers Wireless Inc. in the “Strategy, Proof of Return on Investment” category. Zappos Life Casual was also nominated for “Best in Custom” award for overall excellence. BBVA Compass’s everyday came in at a close third to On Air, Air Canada’s e-newsletter by Spafax Canada and CP News, Citroen Polska’s e-newsletter by Novimedia.
The Pearl Awards were launched in 2004 to herald the commitment to excellence and the growing success of custom publishing. Custom publishers - small and large; B2B and B2C; representing clients in a wide range of industries; and producing magazines, newsletters and web publications - all participate in the awards, which set the standard for the industry.
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