AMP Agency, a full-service experiential and digital marketing agency, has announced that it has been honored with the “Best Use of Search” Award for the 14th Annual Massachusetts Innovation & Technology Exchange (MITX) Awards. The MITX Awards are the largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.

AMP Agency received the award for:

Best Use of Search 2009
Client: Squaw Valley USA
Project: Squaw Valley 50/60 Pass Paid Search Campaign

“We are incredibly honored to have received the award in the ‘Best Use of Search’ category,” said Karen Macumber, SVP, Media Services for AMP Agency.

“We are very proud of this campaign, and to be recognized for this achievement among an impressive list of nominees is truly testament to the stellar work of our team and our dedication for delivering the most impactful digital focused programs for our clients.”

AMP Agency also received nominations for “Best Cross Media Campaign” for client John Hancock for its John Hancock Financial Services Cross Channel Campaign and “Best Use of Search” for client Marriott and Renaissance Caribbean & Mexico Resorts for its Marriott and Renaissance Caribbean & Mexico Resorts Integrated Search Campaign.

The Massachusetts Innovation & Technology Exchange (MITX) hosted more than 1,000 attendees at its 14th annual awards competition held on November 17 at the Boston Marriott Copley Place. Over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals judged entries.




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