Rolling out across outdoor, radio, collateral and events (carnival and photo exhibition), the campaign builds on SRC’s vision to create engagement, relevance and behavioral change towards blood donation among a new generation of Singaporeans.
As the official communications partner for the SRC, MHCWW Singapore also helped develop the identity and core celebration materials for the Singapore Red Cross’ 60th Anniversary Celebration, ‘Celebrating 60 Years of Humanitarian Service’.
Sharing the idea behind the campaign, Sean Riley, Executive Creative Director, McCann Healthcare Worldwide Singapore said, “Titled ‘Everyday Heroes,’ the campaign shows how individuals amongst us who donate blood regularly are in fact saving lives every single day. Through quantifying the effects of the donors’ contribution and juxtaposing that with their everyday lives, the idea reinforces the crucial need for blood donors in a positive way.”
Rohit Sahgal Managing Director, McCann Healthcare Worldwide Singapore said, “Partnering with SRC has been a rewarding and fulfilling experience for McCann Healthcare, particularly as this is the 60th year of the SRC. We look forward to extending this into 2010 to achieve the goals and vision set out as part of the three-year plan.”
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