05 December 2009

Chad Jennings, VP of Design and founding employee at Blurb, will be providing a detailed step-by-step demonstration on how to make, publish, share and sell commercial-quality books using Blurb's creative publishing platform.

Whether it is about making a killer portfolio, client deliverable, or the next great American photography book, this session shows and tells is needed to know about BookSmart, Blurb's free book layout software; Blurb's web tools; and what is needed to get started or hone one's bookmaking chops.

Part inspiration, part instruction, there will be some great tips straight from Blurb's top designer. 

Topics covered: 

Introduction and overview on Blurb's creative publishing platform 

The whys of design planning and what to think about before starting your book 

Basic and advanced tricks using Blurb's BookSmart software 

Color management and the Blurb platform 

Online marketing tools and the Set Your Price program 

How to create your own custom layouts in Adobe Photoshop and InDesign 

Pacing and sequencing of your book, including effective use of white space 

Utilizing sample and inspirational books created by professional photographers 




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