Equifax will provide an integrated, open-system solution that will consolidate Hachette's current data management platforms, simplifying and improving the accessibility and content of prospective and current client data for additional conversion, retention and cross-sell revenue opportunities. The result will be enhanced analytic and data discovery insights, greater flexibility in data access, and increased operating efficiencies.
"Equifax is providing the publishing industry the best integrated marketing database solution that includes external data, database technologies, software applications and ongoing analytics/ professional services support," said Tom McGinley, General Manager, Equifax Database Services.
"This is a proven platform infrastructure that will give Hachette a 360-degree view of its customers."
"This solution allows Hachette to consolidate and enrich subscriber data into a single integrated database, process automatic and periodic updates from third party providers, and consolidate feeds from other sources, including third party vendors," said Pegg Nadler, Hachette's VP Database Marketing.
Equifax Database Services melded Marketing Database, Demographic Data, Technology Applications including smartFOCUS and Analytics solutions to provide a comprehensive product for Hachette.
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