The objective of the program is to harness HP customer purchasing power to help make a difference in communities throughout the world. By buying any product at the HP Direct store through the Create Change portal at www.hp.com/go/createchange, customers can support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight worldwide poverty.
Contributions can be made to seven worldwide organizations: American Red Cross, CARE, DonorsChoose.org, Junior Achievement, Make-A-Wish Foundation, Susan G. Komen for the Cure, and World Wildlife Fund.
As part of the initiative, customers are encouraged to raise awareness of their cause of choice by personalizing a widget that can be shared on social networking sites such as Facebook, Twitter or MySpace. Customizable widgets also are available for blogs and personal websites to accelerate awareness through social platforms and encourage others to donate when making technology purchases from HP.
“The Create Change program extends HP’s long history of contributing to the communities it operates in, but places the decision about where donations are made into the hands of our customers,” said Michael Mendenhall, SVP and chief marketing officer, HP.
“This program provides HP a powerful opportunity to ignite social media platforms, develop brand advocates and expand social investment in a new way.”
In 2008, HP made contributions totaling more than $46 million, with particular emphasis on advancing education and promoting entrepreneurship. Since 2001, HP has invested nearly $246 million in social projects.
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