The New York Times has released applications for the latest generation of Blackberry smartphones that allow readers to enjoy current news and information from The Times.

The new application formats content for optimal navigation and display and offers automatic synching, allowing users to store articles directly to their devices for offline reading.

“Mobile continues to be a very popular way for Times readers to access our content,” said Marc Frons, chief technology officer, digital operations, The New York Times Company.

“With this new application for BlackBerry smartphones, we are offering BlackBerry users with the latest models a faster, more dynamic and more personalized experience for reading up-to-the-minute news, analysis and opinion from NYTimes.com.”

Features of The NYTimes application for BlackBerry smartphones include:

Offline reading – access stored and saved content while airplane mode is activated and in areas without cellular network coverage.

Simple navigation – view articles and pictures quickly.

Customization options – specify favorite sections, set synching frequency and adjust font size to customize the experience.

Save and Share – save articles on the smartphone or share articles via e-mail and SMS text.


The application was developed and designed by The New York Times.

The Times had near 80 million mobile page views last month (according to internal data). The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Wi-Fi is a registered trademark of the Wi-Fi Alliance.

For the launch, the NYTimes BlackBerry application is available for the latest BlackBerry smartphone models: the BlackBerry Tour, the BlackBerry Storm, the Blackberry Bold and the 8900-Curve 2. For readers with other BlackBerry smartphone models, The Times has shortcuts to its mobile site available at http://mobile.nytimes.com.

The new app is available for free at www.nytimes.com/bbapp.




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