Estee Lauder engaged UEG to help reinvent the way two of its brands were tapping into the digital space to drive awareness of new products and e-commerce sales. For the launch of Very Hollywood Michael Kors, UEG took a high-value content and social media-driven approach to drive awareness and reinforce the fragrance's strong Hollywood inspiration among a younger target. LAB Series engaged UEG to develop a strategy and digital content to enhance and expand their voice to include more brand dialogue that related directly to their male consumers' lifestyle - many aspects of which are enhanced by the brand.
UEG is also now the Agency Of Record for both Build-A-Bear Workshop and Williams-Sonoma and is working with both to develop opportunities across the music, film, TV and celebrity space.
The Bob Hope Classic, one of the oldest and most prestigious golf tournaments in the country, brought on UEG to update their traditional golf and lifestyle brand into a more hip and relevant offering. The new, reinvented Classic will take place on 18 January 2010.
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