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MSR Communications Named AOR For CelLynx

MSR Communications, a specialist in providing communications management for technology, B2B and consumer lifestyle companies, has been named agency of record for CelLynx, creator of the first plug and play cellular signal booster.

Capitalizing on widespread consumer dissatisfaction with indoor and vehicular cellular phone coverage and wireless Internet speeds, CelLynx's 5BARz Road Warrior delivers up to 20x faster Internet and clearer calls in zones with even the weakest signal. The device can be used anywhere power is available, including in vehicles, home offices, office buildings, or hotel rooms. Unlike conventional cell phone boosters or repeaters, 5BARz requires no installation, external cabling or antennas.

"We chose MSR Communications based on their experience and proven results in transforming mobile and other start-ups into industry leaders," said Barry George, CelLynx's Chief Marketing Officer.

"MSR's ability to effectively introduce new technologies in a way that incites actionable demand made the decision to work with them an easy one."

The San Francisco-based public relations agency was selected from a review of major multinational PR firms to execute strategic social media, broadcast, and media/blogger and analyst relations to promote the CelLynx technology.

"With our increased dependence on mobile connectivity, there is a real need for groundbreaking solutions that can strengthen and extend mobile and wireless coverage into areas where signals tend to be less than reliable," said Mary Shank Rockman, principal and CEO, MSR Communications.

"We are looking forward to working with CelLynx to educate the public about a solution that makes mobile phone or Internet connections just as dependable as the ubiquitous landline."
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