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Daily News


01 Dec 2009



Cadient Interactive Launches Hatch Consulting
Cadient Interactive, a Cadient Group company specializing in interactive marketing services and solutions for the healthcare industry, has launched Hatch Consulting Services Group.

Aligning strategic experts across a range of emerging areas of focus in healthcare marketing, the Hatch Consulting team is committed to guiding companies and brands to optimal market performance by applying a keen understanding of today's leading interactive strategies combined with creative, expert insight into what lies on the horizon of interactive healthcare marketing.

"We have found that healthcare and life sciences companies are often dissatisfied with the accessibility, agility and experience of their current marketing partners' strategic leadership teams," said Stephen Wray, president and CEO, Cadient Group.

"We created the Hatch program as a way to address this industry challenge. Our clients have direct access to a team of interactive marketing specialists with deep industry expertise in a multitude of areas who offers breakthrough strategic thinking, relevant marketing solutions and peerless creative execution. Our internal teams also benefit from their access to our Hatch subject matter experts when developing campaigns, initiatives and solutions for our clients."

The Hatch team is segmented into distinct interactive healthcare marketing disciplines to best align with Cadient Interactive's clients' most critical marketing needs. These disciplines include: Market Development, Mobile Marketing, Consumer RM, Social/Emerging Media, Program Optimization/Analysis, Customer Acquisition, User Experience, Creative Execution and Research Insights.

"The Hatch Consulting team stays at the leading-edge of interactive marketing strategies and tactics and guides Cadient Interactive clients as they make critical decisions about how, when and where to deploy interactive strategy," said Will Reese, chief innovation officer at Cadient Group, responsible for directing the team of Hatch consultants.

"Our research, pilot initiatives and customer insights have led us to select the areas of focus for Hatch - we believe they align well with emerging client needs as our industry continues to evolve."

The Hatch team's strategic specialists have worked with a wide range of healthcare and life sciences companies, enabling pharmaceutical, biopharmaceutical and medical device brands to activate their target audiences, produce measurable results and achieve their desired brand objectives through novel utilization of interactive media.




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