The new site will feature news and updates continuously throughout the day, in addition to the content from the 15 issues of T each year. The Moment blog now has a permanent home on the site and will provide wide-ranging and frequent posts, along with integrated updates from its popular Twitter account, with over 1.4 million followers.
The new Culture section now features individual sections for women’s fashion, men’s fashion, travel, design and a stand-alone section for both current and past videos, such as the Screen Test exclusive celebrity video interview series.
“The world of style is online and global, and just as designers and artists release new collections, we are releasing our newest vision of T to keep up with the growing reader and advertiser demand for luxury content online,” said Stefano Tonchi, editor of T: The New York Times Style Magazine.
“The new site allows our readers to fully experience all that T has to offer with something new every day.”
“We are enormously pleased with the following that T Magazine online and The Moment blog have generated over the past two years, not to mention our huge following on social networking media like Twitter,” said Horacio Silva, online director of T.
“By integrating the best technologies of NYTimes.com with T’s visually arresting images and thought-provoking content by our marquee columnists and contributors, we believe our readers will find the site even more engaging, immersive and useful.”
The new layout and design of the site make is more accessible for advertisers across categories. The reinvention of T online has already resonated with advertisers; advertising sponsors for the relaunch include Bloomingdale’s, American Express, BVLGARI, Louis Vuitton, Westin Hotels & Resorts and ‘a scent by issey miyake,’ among others.
“The new site is more reader and advertiser-friendly, and it is better integrated into search, opening the renowned content of T to a broader audience of readers,” said Denise Warren, SVP and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com.
“This is yet another way we are meeting the growing demands of advertisers while demonstrating our commitment to being the preeminent destination for luxury online.”
The new T site was designed and developed by The New York Times.
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