The Bloomberg Television network, the only global 24-hour business and financial television service, provides in-depth business, economic and political news to business leaders and financial professionals around the world and for the first time, the network will have unfettered access to second-by-second viewership information of their programming content.
"Rentrak's detailed, second-by-second information and unique software applications were key factors in Bloomberg selecting the TV Essentials service" said Trevor Fellows, Head of Ad Sales for Bloomberg Television.
"TV Essentials will help us to grow our advertising base by more efficiently and effectively packaging our highly targeted audience."
"Rentrak is thrilled that Bloomberg chose TV Essentials to provide detailed viewing usage analytics with the same transparency, precision and accuracy they bring to their news coverage," said Carol Hinnant, SVP business development, Advanced Media division at Rentrak.
TV Essentials processes anonymous, second-by-second audience viewing patterns from more than 14 million set-top boxes (STBs), all placed in multiple media markets and made available through various network operators.
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