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Daily News


21 Dec 2009



Arketi Group Engaged By Novatus For Messaging, Interactive Marketing
High-tech business-to-business (BtoB) public relations and marketing firm Arketi Group has been engaged by Novatus, Inc., a leading contract and compliance management software provider, to help the company refine its corporate positioning and messaging, as well as provide digital marketing services.

"As an emerging company in the highly competitive contract management space, we need a compelling message that effectively communicates our differentiators to the market," said Valerie Stanley, CEO of Novatus.

"Arketi's proven expertise in repositioning and branding on-demand software solutions makes them a perfect fit for our needs."

Novatus delivers contract and compliance management software using either on-demand SaaS delivery or on-premises installation. Leveraging innovative technology and extensive industry experience, Novatus helps companies improve compliance mitigate risks and reduce costs.

"Novatus has developed a proven solution that offers companies a great opportunity to reduce risk and control costs through strategic contract management," said Sami Jajeh, principal of Arketi Group.

"Based on the benefits of its offering, we are working with Novatus' management team to deliver a focused and consistent message that resonates with buyers across various markets."


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