Full Engagement Video units are available in display, interstitial, and mobile formats. Standard IAB display units play video assets in-banner, and invite users to rollover and engage with the ad. Once users roll over, the ad unit expands to the width and height of the browser window and plays the video as a full-page overlay for an immersive ad experience. Interstitial Full Engagement Video ads launch a video immediately once the user clicks on a link to navigate to another page, while mobile units play prior to the launch of the game or app that the user clicks. By offering multiple pathways for reaching viewers with rich video ads,
Tribal Fusion's Full Engagement Video combines the same reach and breadth of inventory as traditional display campaigns with the inherently engaging nature of video to provide advertisers with an easy way to implement immersive user experiences. Full Engagement Video leverages existing video assets and is priced on a cost-per-play model, ensuring that advertisers pay only when a user launches or views the unit.
"Consumers are spending an increasing amount of time online watching video, but advertisers have no scalable way to successfully and easily capture and engage these users," said Harris Bernstein, VP US Sales at Tribal Fusion.
"Tribal Fusion's Full Engagement Video helps advertisers maximize the impact of their online advertising by seamlessly integrating immersive video experiences with Tribal Fusion's premium display and mobile inventory, campaign implementation, and detailed reporting, ensuring 100 percent user engagement and easy campaign management."
According to ComScore, 84.4 percent of Web users in the United States viewed online video in October, with the average viewer watching 10.8 hours per month. Tribal Fusion's Full Engagement Video is available on a run-of-network basis. The ad units are fully compatible with Tribal Fusion's product suite and completely integrated with its ad serving, reporting, and optimization platform.
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