In November 2008, Mediabrands agencies in the U.S. renewed multi-year contracts with DDS.
"This is yet another significant renewal," said DDS chairman and CEO Michael Donovan.
"It includes systems and services such as iDesk for digital ad buying and BrandOcean for agency workflow. A world-class marketing communications company like Interpublic Group places tremendous importance on effective, innovative and reliable technology. Our continued partnership with them helps ensure they have the best technology available."
DDS clients in Europe and North America use DDS to run campaigns more efficiently. With DDS' expertise in media buying, digital advertising and agency workflow, they have the right systems in place to help them focus on navigating the enormous changes the marketing communications industry is currently undergoing.
"We're now in the process of installing BrandOcean and are looking forward to seeing the impact it'll have on our workflow," says Martin Jackson, CFO, McCann Manchester.
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