The activation of this optional feature is controlled entirely by brand community managers and provides members with the ability to share certain images, videos and other activities from private communities to their public social networks.
Passenger’s new functionality now enables brand advocates to tell a much larger audience about their positive experiences in helping shape the direction of a brand, further promoting customer loyalty and brand awareness.
Since launching in 2005, the Passenger application has been successfully providing household-name brands with direct and perpetual customer connection. While the communities’ primary purpose is to serve as a research tool for brand marketers, product development executives and market researchers, they have naturally become catalysts for word-of-mouth marketing and brand advocacy as members are among the more vocal social media participants who are eager to share their experiences with friends, family and colleagues.
According to Facebook, the average user has 120 friends, and more than half of Facebook's 300+ million user base visits the site every day. In addition, Pew Research estimates that 19 percent of Internet users used Twitter in August 2009. By giving community managers of Passenger-powered communities the option to enable the external content sharing feature, Passenger is creating an opportunity for a brand’s most engaged customers to expand their advocacy from behind closed doors to these popular public social networks.
“Many of our community members are strong and productive advocates representing an authentic voice for the brands we serve,” said Steve Howe, CEO, Passenger.
“By providing members with an easy mechanism to promote their brand allegiance, we are enabling scalable brand propagation while validating the voices of our members.”
The Facebook and Twitter share feature is currently available in all Passenger communities. The default setting is configured to be inactive so community managers can control all content sharing.
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
