Among this year's survey highlights:
a) the top three most awarded print campaigns in the world;
b) the most awarded poster campaign of the year;
c) three of the top ten most recognized multimedia creative campaigns;
d) four of the top ten most awarded direct campaigns; and
e) a top ten digital effort
Patrick Collister, founder and author of The Big Won wrote, "As well as doing the bread-and-butter work to the highest standards, BBDO is uncovering inspirational new ways of engaging consumers in new places, meeting the future with innovative work that defies categorization."
"The best work yields the highest returns for our clients," said Andrew Robertson, president and CEO, BBDO Worldwide.
"This provides compelling evidence that we are doing great work across our client base, across all media and disciplines, and across the world. The fact that it's the third time in a row that we've won The Big Won proves that 'The Work, The Work, The Work' is no statement of intent, it's a way of life."
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