“It’s a very exciting feature,” says Neil Rosen, president and CEO of eWayDirect.
“We’re aware of the need for a number of touchpoints to reach prospects and customers, and the importance of the role played by social communities in consumers’ lives. We’ve put the two together by reaching out to the places where consumers go for information, entertainment, and connections.”
Direct|Connect now allows consumers to share both standard email campaigns and cascades to social communities such as Twitter, Facebook, LinkedIn, Digg, and MySpace. The feature can be further customized if emarketers wish to include only specific social communities in the email.
“What’s more, we’ve attached great analytics,” says George Kydes, COO of eWayDirect.
“The feature automatically tracks the number of times the email is shared, viewed, and clicked on, and that’s all included in our standard campaign tracking report.”
Direct|Connect 4.0 also includes a branded social community feature for emarketers to create their own forums, discussion groups, and other social interactions. With this new feature, the company places itself squarely on the cutting edge of emarketing.
Direct|Connect 4.0, launched in Q2 of this year, is the only platform on the market that integrates email marketing, viral marketing, desktop delivery, website reengagement, and social media in a single solution. The platform is changing the way marketers interact with prospects and customers alike online.
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