"Robert is a tremendous creative talent who will bring innovation, new thinking and world-class creative solutions to our clients in the U.S.," Gunning said.
"We have long admired his creativity and his ability to not only work across media but also define new mediums. He's going to make an immediate, important impact on our clients' businesses and our own."
DDB Worldwide president and CEO Chuck Brymer said, "We're delighted to have Robert on board at Tribal DDB where he will continue to raise an already high creative bar and be a vital addition to the team."
Prior to joining Tribal DDB, Rasmussen was the Executive Creative Director of Innovation at BBH New York, over-seeing the launch of GMAC/Ally Bank and the relaunch of Sprite. Previously he served as Executive Creative Director at R/GA overseeing all of its Nike business, which included the much lauded Nike Plus Human Race, SPARQ and Head2Head.
"I think it's a real testament to the power of the agency that last year's most moving piece of film and a Cannes Grand Prix Winner, ‘Carousel’ for Philip's Ambilight TV, was created by Tribal DDB," said Rasmussen.
"But more than just an iconic video, the work is an experience that articulates a product benefit and demonstrates how visual story-telling can be enhanced through technical innovation. Tribal DDB understands that you don't need to sacrifice creative to build brands or highlight product benefits, and I'm excited to be part of a stellar management team that makes ideas like this happen."
Rasmussen's client credits also include major brands like Nike, ESPN, Coke, Microsoft, HSBC Bank, JetBlue and Miller Brewing Company. Over a decade, he honed his skills on these brands at Wieden + Kennedy and JWT.
In addition to winning nearly every top creative and effectiveness award in the industry, including Pencils, Clios, Effies, Webbies and Cannes Lions, Rasmussen's notable contributions to digital creative excellence include "Beta-7" for Sega, named in the Advertising Age Book of Tens: Best Non-TV Campaign of the Decade.
Rasmussen is an active member of the Board of Directors of the New York Art Directors Club and the CRC Ad Council. He has sat on juries for the One Show, the Clios, the New York Festival and the London International Awards.
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