Capitalizing on the expertise of Ben Silverman and the Electus management team and their proven creativity in premium content creation, the new relationship will not only produce original programming for Yahoo! users, but will also give advertisers new opportunities to integrate their brand messages into the next generation of online programming.
"Content creators and producers are looking for more direct relationships with their audiences and advertising partners, and this partnership will allow advertisers to have fresh ideas matched with premium experiences that enable their messages to be delivered directly to their consumers," said Ben Silverman, CEO of Electus.
"Yahoo! is the ideal partner for this initiative; not only do they have the audience reach and a deep understanding of what consumers want, but they have a long history of successful custom campaigns that deliver for all partners involved. And this deal moves them even further along that path."
Electus is a next-generation studio that connects content creators with advertisers and technology providers at the start of the creative process so they can produce content for global and multi-platform distribution. Today's announcement is the first of a number of partnerships that Electus will announce in the coming months. As the world's largest online media company, Yahoo! maintains the largest news, sports, finance, and entertainment websites, offering significant scale that will allow Electus to take its creativity and innovation to audiences and advertisers everywhere.
This partnership is designed to help further drive creativity in online programming, and will put Electus and Yahoo! at the forefront of video production and advertising on the Web. Electus will develop a number of original concepts for Yahoo! in partnership with advertising partners, and both Electus and Yahoo! will work together on delivering the final custom experiences on Yahoo!.
"Yahoo! is bringing together the worlds of entertainment and advertising to build differentiated experiences that help redefine branded entertainment," said Joanne Bradford, SVP North America revenue and market development at Yahoo!.
"Yahoo!'s original content formula has generated some of the Web's most successful programming, and the addition of Electus' creative expertise will help drive the next wave of branded programming that delivers audience engagement and advertiser results."
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