In this position, Charnock will be managing the strategy, planning, and research teams along with the international development of the strategic services group. Additionally, he will contribute significantly to the development of thought leadership across the agency.
Previously, Charnock was at JWT New York as Director of Strategic Innovation and Co-Head of Strategic Planning. In the latter role, he doubled the size of the department to over 40 planners and strategically transformed the structure, integrating communications planning, digital, and analytics into a single department. He was instrumental in helping JWT and WPP win pitches for HSBC, Samsung, Nokia, Dell, and Jet Blue and was responsible for ongoing strategic leadership for Domino's, Merrill Lynch, Nokia, Cadbury, and Johnson & Johnson. Charnock sat on JWT's Worldwide Planning Council and was the architect of JWT's Anxiety Index, an ongoing research study that tracks and measures global trends. As Director of Strategic Innovation, Charnock led JWT's experimentation with new revenue streams and venture capital/technology partnerships.
Before joining JWT, Charnock held director roles at FCB, NY and BBDO, NY. In both instances he spearheaded integration efforts. At FCB, he unified brand, CRM, and digital strategy for the global Compaq/HP and JPMorgan Chase businesses; while at BBDO, he partnered with internal creative directors and those at the newly formed digital agency Atmosphere for a range of brands, such as FinancialTimes.com, Doritos, Frito-Lay, and Pizza Hut.
Earlier in his career he was recruited from Ogilvy's London office to work as Partner, Planning Director for the IBM account in New York. As a core member of the IBM team, he was integral to the development of IBM's e-business strategy and advertising campaigns that aligned all 17 global business units around a single brand strategy and, subsequently, turned the brand around.
Charnock served as Chair of the 4A's Jay Chiat Awards for strategic excellence from 2005-2009, turning the awards into a global showcase of the world's best strategic thinking and introducing new categories for brand experience, brand content, social strategy, and strategic use of design.
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