"We have created hundreds of Web sites since we originally launched our own, and fortunately, due to smart innovative use of technologies available at the time, we were able to continue to grow as a top ten agency in Phoenix with a ten-year-old site. We were in the classic situation of being the shoemaker with holes in his shoes," said Brian Fabiano, CEO, FabCom.
“Even though our original Web site was awarded a local and national Addy Award at the time it was launched, it had become somewhat dated.”
"We live in an age where Web site capability and technology moves so dramatically that to have a site that propelled the company for almost ten years is a tribute to its original classic design," said Sean Appelmann, Lead Creative Director, FabCom. Appelmann was a team leader on the original site ten years ago and is still with FabCom for the launch of FabCom 2.0.
"It was time to use some of the technology and talents assembled by our team over the last decade for our own promotion," said Fabiano.
"From entry, the user will experience a personalized expression as dynamically creative background color palettes are displayed, based on the user's initial reason to view the Web site. The new web experience delivers a completely non-linear navigation in 3D space enabling the user to easily locate content from anywhere within the site. Users will enjoy working with the interface that frees the viewer from the traditional up, down, left, right navigation to date," said Lenny Bugey, Lead Interactive Art Director, FabCom.
With the innovations FabCom has brought to the market and recognition from the national press, the mid-sized agency is leading the country in one to one dynamic marketing methodology and producing industry-leading results for its clients.
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